Seth Rogen's Houseplant and British fragrance house Droplet just released The House Scent — a reed diffuser built from a trip to the world's fragrance capital, not a licensing meeting.

Nine out of ten people don't floss — not because it doesn't work, but because it's the easiest habit to skip. Dyson spent six years and 661 engineers building a toothbrush that watches for the gaps a bristle can't reach and fires a precision jet into each one, in real time.

IKEA and Xbox turned an actual controller into a nine-piece furniture collection — thumbstick stool included. Your gaming setup is about to stop looking like a cardboard box behind the TV.

Diptyque just split the day into two rituals — morning and evening — and built an entire collection so neither one requires leaving the house.